Infinix names ITZY’s Yuna as first Global Brand Ambassador

Infinix has announced Yuna of ITZY as its first Global Brand Ambassador.

Infinix has revealed that ITZY’s Yuna will be their first Global Brand Ambassador.

The partnership with Yuna follows with the global debut of the Infinix NOTE 60 Series. It marks a strategic push into the premium smartphone market.

“Partnering with YUNA accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally,” said TT Liu, CMO of Infinix Mobility. “Guided by the philosophy of Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy—when brands, users, and YUNA come together to illuminate every unique way of shining.”

The NOTE 60 Series also highlights new partnerships. This includes Snapdragon platforms from Qualcomm, design collaboration with Pininfarina and audio tuned by JBL.