#AI comment testing

Meta is once again pushing the boundaries of AI in social media—this time, by testing AI-generated comments on Instagram. The feature, spotted by social media feature tracker Jonah Manzano, prompts users with a “Write with Meta AI” suggestion tool that generates comment ideas based on the content of a post. A demo video shared by Manzano shows that tapping a pencil icon next to the comment field triggers the tool. To critics, adding AI-generated comments could push it further from authenticity. If your best friend comments “You look amazing” using Meta AI instead of their own words, does it still mean the same? This isn’t Meta’s first attempt at bringing AI to comment sections. In 2024, it tested AI-generated summaries of Facebook comment threads, a move met with skepticism by those who prefer unfiltered, real human opinions. At this stage, it’s unclear how many users have access to the Instagram comment tool, or whether Meta intends to roll it out broadly. Read more in our articles including "Meta Is Quietly Testing AI-Generated Comments on Instagram" and "Samsung brings Samsung for Education Program to PH".