#Alphonso

LG Electronics (LG) has recently announced an investment of nearly USD 80 million in the TV data firm Alphonso. With the said significant investment, LG will become Alphonso’s largest investor with a controlling stake of more than 50%. “With Alphonso’s TV data analysis capabilities, LG will be able to better fulfill consumers’ needs by providing even more customized services and content to consumers. We are proud to welcome Alphonso to the LG family.” Park Hyoung-sei, president of the LG Home Entertainment Company, stated. According to LG, the company plans to utilize Alphonso software and services, including Alphonso’s data analytics, media planning and activation, and Video AI capabilities, with its wide variety of home entertainment products. “Becoming part of LG Electronics gives Alphonso the backing of one of the world’s leaders in home entertainment products, with access to a massive global inventory of connected TV screens. However, Alphonso will continue to operate as an independent business under its current brand and leadership based in Silicon Valley. Read more in our articles including "LG acquires Alphonso for USD 80M" and "BIR opens Tax Payer Portal".