Facebook has announced that they have developed a new machine learning model that can detect posts that use engagement bait tactics, such as those that ask for likes, shares, comments, etc. In line with one of their "key News Feed values", which is authenticity, Facebook has warned owners and admins of pages that continuing to use these types of engagement bait tactics will merit a decrease in the reach of their posts. Facebook will be rolling out the post-demotion model over the coming weeks. Read more in our articles including "Facebook to demote posts that bait engagement" and "Facebook launches Your Profile, Your Home game".
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Aug 3, 2026Facebook has announced that they have developed a new machine learning model that can detect posts that use engagement bait tactics, such as those that ask for likes, shares, comments, etc. In line with one of their "key News Feed values", which is authenticity, Facebook has warned owners and admins of pages that continuing to use these types of engagement bait tactics will merit a decrease in the reach of their posts.
Facebook will be rolling out the post-demotion model over the coming weeks.
Our coverage of facebook demotion engagement bait includes: "Facebook to demote posts that bait engagement"; "Facebook launches Your Profile, Your Home game"; "TCL named No. 1 TV brand in PH for third year straight". Each article provides unique insights and information.