#Facebook GIPHY

The Facebook company has acquired GIPHY, the online database and search engine that's focused on GIFs, for around USD 400 million. Facebook notes that a lot of people in their community already know of GIPHY. 50% of GIPHY's traffic comes from Facebook's family of apps, with half of that coming from Instagram alone. Because of this, Facebook is bringing in the company to integrate it with its family of apps better. Together, Facebook can make it easier for its users to find and share GIFs and stickers in Stories and Direct. Facebook is launching a new game, Your Profile, Your Home where users can build their own virtual home on Facebook and learn how to personalize their account based on their preferences. Through the game users can learn more about the settings of Facebook such as Privacy settings, Advertiser preferences, and security settings. Through Your Profile, Your Home, Facebook hopes that users will have an easy way to find out just how safe and secure their profiles are. Read more in our articles including "Facebook has acquired Giphy for USD 400 million" and "Facebook launches Your Profile, Your Home game".