#online ad spent

Yesterday, an ad executive told me that the estimated online ad spending in the Philippines is pegged at 0.5% of total annual spendings. The breakdown of ad spending are as follows: TV: 76% Radio: 17% Print: 7% Total: 100% The study didn't even consider online ad spending which could imply that it was insignificant. In contrast, Singapore has 3.8% and Hong Kong has 5% of ad spending done thru online media. Total ad spent for 2007 was about P154.67 billion on TV, radio and print. Kickstart Ventures Inc., a wholly owned subsidiary of Globe Telecom has recently invested $100K dollars or more than Php4M in startup online learning platform Kalibrr. Kalibrr is an online learning platform that is designed to help Filipinos qualify and land jobs in the local business process outsourcing (BPO) industry. Once users complete the online program (some of their graduates completed it in a week), Kalibrr refers them to its partner companies for a job interview. And since it is an online platform, you can attend the program at home or at an internet cafe. Read more in our articles including "Online Ad Spending in the Philippines: 0.5% " and "Kickstart invests in online learning platform Kalibrr".