#streaming platforms

For now, the feature appears to be limited to TV and smart TV viewing, and has not been widely observed on mobile or desktop platforms. The move is seen as part of YouTube’s broader push to attract traditional advertisers, bringing its ad experience closer to what viewers typically see on cable television or ad-supported streaming services. The Senate has passed a bill that would expand the authority of the Movie and Television Review and Classification Board (MTRCB) to include streaming services like Netflix and Disney+. Robin Padilla, updates the MTRCB’s mandate to cover content from on-demand streaming services. Padilla argued that streaming platforms need oversight, especially when it comes to protecting children from what he described as "immoral" or "violent" material. The proposed law defines on-demand streaming services as platforms that let users watch or download curated video content online. “For paid on-demand streaming services, [MTRCB] shall require the streaming service to submit a list and classification of all movies, series, and programs offered and order a reclassification after screening, only as necessary,” the Senate's press release read. With streaming platforms now dominating how people consume media, lawmakers say this move is aimed at bringing the agency’s role into the digital era. Read more in our articles including "YouTube tests 90-second unskippable ads for TV app" and "MTRCB may soon be able to regulate online streaming platforms".