Adsense destroys Usability?
In connection with my earlier post on “Do Ugly Sites Sell Better?“, do contextual advertising such as Adsense and YPN destroy site usability?
I am inclined to agree that the idea of blending ads into your content and passing off ads as content kills usability.
The most common culprit?
Link Ad Units
(see example below)
The very essense of link ads unit layout is to pass them off as your site’s navigation and you will see a whole bunch of blogs/websites implementing it this way. That’s the reason why this link unit converts very well.
One of the participants in the recent seminar that I attended asked if this was “unethical”. I didn’t had a chance to answer her completely though I replied that big media organizations employ contextual ads on their sites.
What’s your take on this?