Apple’s sneaky move on Safari worked
Last March, Apple tried to sneaked in a copy of the Safari browser on every Apple Software Update even if Safari is not installed in the system. Mozilla CEO called the move downright wrong and called Safari a malware.
That move by Apple was obviously a back-door attempt at injecting Windows users a copy of their own browser to gain more market share.
Turns out to be an effective tactic:
Fortune reports that the gambit paid off for Apple, tripling its browser market share in the last 3 months. Among Windows users, Safari climbed from 0.07% to 0.21%. Not a huge number by any means but still a significant increase.
On April 18, Apple changed Software Update protocol. New programs are now clearly marked as such and the box to accept them is unchecked by default. We’ll see in another 3 months if Apple can maintain that increase.