Last week, Microsoft put out an ad about a lady who wanted to buy a 17″ laptop for under $1,000. Not finding a Mac for that price, she quipped “I’m just not cool enough to be a Mac person“. That line hit a major nerve among Mac fans for reasons I don’t really understand.
Obviously, the only Apple laptop that’s under $1,000 is the 13″ Macbook. Lauren, the girl on the commercial, ended up getting a 17″ HP Pavillion for $699.
The “I’m a Mac and I’m a PC” ads were started by Apple, depicting PC users as boring fat, bald guys in their 40s. Those were a series of ads hitting the PC population but we haven’t heard of any uproar similar to this one.
Microsoft fought back with their own “I’m a PC” ad later on and even had that one by Bill Gates and Jerry Seinfeld.
What’s most surprising about this ad is that it’s true — the price range for Macs ($999 to $2,799) are just beyond the reach of a lot of people who wanted laptops for simple tasks like word processing and surfing. That’s why netbooks, mostly under $500, are very hot in the market today.
The real winner here is Intel — buy a Mac or buy a PC, they both have Intel inside.


This is like adding insult to injury. We know that this planet is dominated by Windows users.