Benefits of a Top Alexa Ranking
We’ve already discussed before why Alexa isn’t credible in tracking the visitor reach though at one time I suggested that it could be used to check your blog growth. Still, I think there are some benefits to this, not only in the virtual world but in the real world as well.
The other day, I visited the office of Solar UIP after they invited me for a meeting for a possible partnership. Apparently, they’ve been scouting the web for top websites with demographics they think are within their target market. So, for their upcoming movie Transformers, we’re going to do some online marketing over at Motorcycle Philippines (bikes == transformers?).
When I asked why they wanted to do such campaign they replied that as the authorized Philippine theatrical distributor, traditional tri-media campaigns are a standard and saturating the new media is the next logical step.