「モハベ実験」

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Windows Vistaを巡ってはあまりに多くの悪評が流れたため、実際に使ったことのない人々でさえ「酷いものだ」と考えるようになりました。そこでMicrosoftは、「Mojave Experiment」と呼ばれる秘密プロジェクトを行いました。

実験において、Microsoft は Windows Vista をまだ試したことがない数百人を招待し、そのオペレーティングシステムについてどう思うかを尋ねました。その後、Vista を 0 から 10 の範囲で評価するよう求めました。

windows mojave

第2段階では、彼らにマイクロソフトの次期オペレーティングシステムである Windows Mojave を紹介しました。その後、これらの人々に実際に使用してもらい、その感想を伺いました。再度、Mojave OS の評価を求めました。

彼らが見つけたものは興味深かった。http://www.mojaveexperiment.com/のモハベ実験をチェックしてほしい。

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Written by
Abe Olandres

Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

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12 Comments

MA
marchanazie · 18 years ago

My reactions on this post.Pls. follow this link.
http://marchanazie.wordpress.com/2008/08/01/mojave-experiment/
Thanks!

Reply
BR
BrianB · 18 years ago

Never tried Vista but I had a flatmate once that almost cried when he sold his XP laptop to have it replaced with a Vista laptop.

Reply
UN
unknown · 18 years ago

hmmm…. looks like piclens ripoff…

https://addons.mozilla.org/en-US/firefox/addon/5579

microsoft did it again :D

Reply
HA
Hamilton Chua · 18 years ago

With Vista, Microsoft needed to work against the general perception that Vista is aweful and problematic.

I’m sure they did a survey to determine how many people are staying away from vista because they heard bad things about it vs people who have actually tried the OS.

I’m also quite sure that the numbers from that survey show that they’re losing potential customers because of bad perception rather than from actual use of the product

I think what they did in this experiment is nothing short of ingenious. Ordinary people who have stayed away from vista because of the bad things they have heard about it might think twice and start giving it another chance.

Now my question is, do they have a similar experiment for Philippine presidents ? God knows she needs it more than Windows Vista :-)

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LY
Lyle, RN · 18 years ago

This is exactly why I think it’s stupid for haters to hate something they haven’t even tried first hand.

Common ‘haters’ that fit in the Mojave experiment are:

1. Vista haters (claims the OS sucks)
2. iPhone haters (claims the phone is over-hyped)

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JC
JC John SESE Cuneta · 18 years ago

Hehe, already figured as much from your write-up without going to the Mojave site. A common tactic also hehe MSFT..

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