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ASUS opens new flagship Concept Store at SM North EDSA

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ASUS Philippines has officially reopened its biggest flagship store at SM North EDSA, The Annex, welcoming customers starting December 5, 2025. Located on the 4th Floor of The Annex, the refreshed concept store offers hands-on access to ASUS’ full lineup, including AI-powered laptops, ROG gaming machines, and desktop solutions.

According to ASUS Philippines Business Development Manager Harrison Cheng, the new store design features an open layout that lets customers freely explore and experience products in a premium setting. The reopening aims to bring ASUS innovations closer to tech fans in Quezon City.

To celebrate the launch, ASUS is offering special promos from December 5 to 7. Shoppers can enjoy discounts of up to ₱15,000, plus freebies like an ASUS Marshmallow MD100 mouse, an exclusive desk mat, and a tumbler, while supplies last.

The flagship store is also participating in the ASUS ROG Grand Tech Fair 2025, giving buyers a chance to receive a 1-year ASUS Premium Care warranty and join a nationwide raffle with prizes including a motorcycle, smart luggage, and an action camera.

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Written by
Erl Burtanog

Erl Burtanog

Senior Writer

a Communication Arts Graduate, has entered the tech industry, unfamiliar with the whatnots and far from what he loves, fashion and entertainment. With Erldian’s dexterity and diligence, he’s been performing well and enjoying the world he’s currently in. Aside from tech, Erl has been doing fashion content and making a name as a fashion creator/aspiring stylist. He has always dreamt of being a lawyer and journalist/field reporter.

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