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ASUS opens new flagship Concept Store at SM North EDSA

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ASUS Philippines has officially reopened its biggest flagship store at SM North EDSA, The Annex, welcoming customers starting December 5, 2025. Located on the 4th Floor of The Annex, the refreshed concept store offers hands-on access to ASUS’ full lineup, including AI-powered laptops, ROG gaming machines, and desktop solutions.

According to ASUS Philippines Business Development Manager Harrison Cheng, the new store design features an open layout that lets customers freely explore and experience products in a premium setting. The reopening aims to bring ASUS innovations closer to tech fans in Quezon City.

To celebrate the launch, ASUS is offering special promos from December 5 to 7. Shoppers can enjoy discounts of up to ₱15,000, plus freebies like an ASUS Marshmallow MD100 mouse, an exclusive desk mat, and a tumbler, while supplies last.

The flagship store is also participating in the ASUS ROG Grand Tech Fair 2025, giving buyers a chance to receive a 1-year ASUS Premium Care warranty and join a nationwide raffle with prizes including a motorcycle, smart luggage, and an action camera.

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Written by
Erl Burtanog

Erl Burtanog

Senior Writer

Erldian Burtanog is a Communication Arts graduate who brings a fresh perspective to the world of technology. His curiosity and passion for storytelling have led him to cover the latest in tech, innovation, and digital trends. He specializes in video production, editing, and writing, and has covered events both locally and internationally for YugaTech. Outside of tech journalism, he creates fashion content and pursues his interest in styling, blending creativity with media and storytelling.

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