Facebook to prioritize original news content in News Feed
Facebook has announced that it will prioritize original news content that will appear in user News Feeds.
With the new changes, Facebook will prioritize articles in the News Feed that the social media giant identifies as original reporting on a developing story or topic.
According to Facebook, most of the news stories people see in News Feed are from sources they or their friends follow. When multiple stories are shared by publishers and are available in a person’s News Feed, Facebook will boost the more original one which will help it get more distribution.
Facebook says that defining original reporting and the standards for it are complex, so they will continue to work with publishers and academics to refine this approach over time.
Facebook will also demote news content that does not have transparent information about the publisher’s editorial staff. Facebook will review news articles for bylines or a staff page on the publisher’s website that lists the first and last names of reporters or other editorial staff. Facebook says that publishers who do not include this information often lack credibility to readers and produce content with clickbait or ad farms.