OPPO, Huawei lead smartphone growth in 2015
Chinese manufacturers OPPO and Huawei led the pack in terms of smartphone growth in 2015 with OPPO jumping to No 8. while Huawei took the 3rd place.
OPPO sold approximately 50 million units in 2015, which represent 67% year-on-year growth while Huawei sold a little over 100 million units to boost its rankings to No. 3. Xiaomi and Lenovo also took the 4th and 5th place making the collective share of Chinese companies close to 40% of the total sales in 2015. LG dropped to 6th place.
2015 also saw big expansions in OPPO’s global markets. While strengthening core markets, OPPO also opened up business in Morocco, Algeria, Egypt and Sri Lanka.
Meanwhile, Huawei launched several great flagship handsets in the same year, starting with the P8 and followed by the Mate S and the Google Nexus 6P.
TrendForce smartphone analyst Avril Wu said: “Chinese vendors together shipped 539 million units in 2015, while Samsung and Apple together shipped a total of 547 million units. Collectively, Chinese vendors were in a close match against the top two global brands. In 2016, TrendForce expects Chinese vendors to take around 45% of the global market share, with their shipments exceeding the combined shipments of Samsung and Apple. This means that nearly one out of two smartphones sold by the top ten vendors this year will come from a Chinese brand. In sum, major international vendors are now facing a tougher market situation.”
Samsung and Apple remains to be the top 2 smartphone vendors globally. Total shipments for 2015 clocked at 1.293 billion units.