During a cocktail party held yesterday for several folks from Google Asia-Pacific, the Product Manager from SEA asked me this -- while blogging is huge in the Philippines, why isn't Blogger enjoying the same popularity? Yes, Blogger is also widely used as a blogging platform by a lot of Filipinos but it did not generate the same level of popularity as YouTube in the country. This is primarily because of other competing platforms: While Blogger had the first mover advantage, it did not enjoy as much popularity in the early 2000 as LiveJournal (DiaryLand, Pitas, Blogger and LiveJournal were all launched in 1999). On the other hand, Blogger.com isn't even on the Top 25 of countries by usage according to Alexa. I can't get any more traffic details since Google Trends don't show data from Blogger.com. However, Google Insights rank the Philippines #5 for blogger.com searches. Even antivirus and security company Sophos noted that the number one host for malware on the web is Blogger, with blogspot.com accounts contributing to at least 2% of total malware webpages globally. Unlike YouTube, Blogger has so many other popular competing platforms being used in the Philippines that it failed to dominate the market despite the surge of blogging in the country. Read more in our articles including "Why Blogger isn't that popular in the Philippines?" and "Building a Brand thru Blogging".
During a cocktail party held yesterday for several folks from Google Asia-Pacific, the Product Manager from SEA asked me this -- while blogging is huge in the Philippines, why isn't Blogger enjoying the same popularity? Yes, Blogger is also widely used as a blogging platform by a lot of Filipinos but it did not generate the same level of popularity as YouTube in the country.
This is primarily because of other competing platforms: While Blogger had the first mover advantage, it did not enjoy as much popularity in the early 2000 as LiveJournal (DiaryLand, Pitas, Blogger and LiveJournal were all launched in 1999). On the other hand, Blogger.com isn't even on the Top 25 of countries by usage according to Alexa. I can't get any more traffic details since Google Trends don't show data from Blogger.com.
Our coverage of blogger includes: "Why Blogger isn't that popular in the Philippines?"; "Building a Brand thru Blogging"; "AOL buys Huffington Post for $315 million". Each article provides unique insights and information.