#blue microphones

Logitech has just announced that it will be retiring Blue microphones and will soon be merging ASTRO gaming, Blue microphones, and Logitech for Creators all under the Logitech G brand. This would mean that popular microphones such as the Blue Yet will now be sold under the Logitech G brand. Moreover, on a Reddit FAQ by Logitech G, they noted that the Yeti brand will now be under Logitech G while the Blue name will be used to describe their technologies such as BLUEVO!CE filters. Logitech is looking to strengthen their lineup of accessories as last July 30, they have agreed to acquire Blue Microphones, the company behind industry standard Yeti and Snowball microphones. “Logitech’s acquisition of Blue Microphones will accelerate our entry into a growing market, and offers another way for us to help bring people’s passions (from music to blogging) to life. Joining with Blue is an adjacent opportunity for us – a new way to grow – with additional synergies related to our existing gaming, PC webcam and audio categories. With streamers and YouTubers at an all-time, this group is likely who Logitech aim to cater after the acquisition of Blue. As mentioned earlier, Blue is well-known for its studio-quality condenser microphones such as the Yeti and Snowball. Read more in our articles including "Logitech to discontinue the Blue microphone brand, rebrands Yeti and ASTRO under Logitech G" and "Logitech to acquire Blue Microphones for $117M".