#BPI digital

Instead of having customers come to them to purchase goods, they use digital platforms such as Facebook, Instagram, and Viber to market their goods and bring it to customers. It’s safe, efficient, and effective,” said Noel Santiago, Chief Digital Officer of the Bank of the Philippine Islands (BPI). The digital “paper trail” also helps users keep track of their purchases. The important role of banks Banks play an important role in enabling and promoting digital financial solutions. We believe digital services will help us achieve that, not just in the new normal, but in the near future as well,” said Santiago. We will continue to provide clients with the excellent customer service we’re known for through digital means but with the same level of satisfaction as if they’re experiencing it physically.” One service that uses the phygital strategy is BizLink, BPI’s internet banking platform for larger business and corporate clients. “Companies that have their own app or website with an integrated payment system have certain advantages,” said John-C Syquia, BPI Corporate Banking Head. “These enterprises are experiencing increased activity on their digital platforms during these times when everyone is encouraged to stay at home and minimize contact with other people to reduce the risk of exposure to the virus.” “In the new normal, businesses will still have their transactions in the branches. Read more in our articles including "How digital financial solutions help businesses grow in the “new normal”" and "Western Digital Around the World Contest".