#cpm rates

A question was sent to me yesterday asking how rates are quantified in online advertising, including variables which may affect it. Measured by CPM, or cost per thousand impressions, you only need to provide the rate and the volume. So, if you have 1 million page impressions a month and you peg your CPM at $1.00, you'll end up with $1,000 a month in revenue (i.e. The next obvious question is how to determine your CPM rate. CPMs for sites like Friendster or MySpace will be way lower compared to sites like NBA or CNN because of the type of people targeted on these sites. Call it a commission of sorts, so if the product being sold thru CPA is a laptop, expect the rates to be really high compared to the one who only fulfilled an e-book subscription. Most internet advertisers will scout around and compare rates, maybe try each one of these models and track which ones convert the best then stick to it. Sony has officially introduced the new Sony 1000X THE COLLEXION, a premium addition to its well-known 1000X headphone lineup, as the company celebrates 10 years of the series. Read more in our articles including "How online ad rates are quantified?" and "Sony unveils 1000X THE COLLEXION premium headphones, celebrates 10 years of 1000X series".