Facebook is currently testing and shaping new measures for linking user profiles to online news subscriptions. Publishers match subscribers from Facebook then invite those who matched to link their subscription accounts. It has driven more subscribers to follow their subscription publishers on Facebook: through June, publisher’s Facebook followers jumped from 34% to more than 97% among subscribers who had linked their accounts. Eligible subscribers in the US will see more news stories from their publishers in their Facebook News experience, developing and plans to introduce additional subscriber experience over time. Among the improvements that Facebook is currently working on is the measurement of subscriber retention driven by account linking, impact for publishers, new places for subscribers to link their accounts, and an approach that would allow subscribers to directly initiate the account linking process on publisher websites. Read more in our articles including "Facebook tests linking of user’s profile to online news subscription" and "Facebook launches Your Profile, Your Home game".
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Jun 24, 2026Facebook is currently testing and shaping new measures for linking user profiles to online news subscriptions. Publishers match subscribers from Facebook then invite those who matched to link their subscription accounts.
It has driven more subscribers to follow their subscription publishers on Facebook: through June, publisher’s Facebook followers jumped from 34% to more than 97% among subscribers who had linked their accounts. Eligible subscribers in the US will see more news stories from their publishers in their Facebook News experience, developing and plans to introduce additional subscriber experience over time. Among the improvements that Facebook is currently working on is the measurement of subscriber retention driven by account linking, impact for publishers, new places for subscribers to link their accounts, and an approach that would allow subscribers to directly initiate the account linking process on publisher websites.
Our coverage of Facebook account linking to news publishers includes: "Facebook tests linking of user’s profile to online news subscription"; "Facebook launches Your Profile, Your Home game"; "Courier Complaints Drop 88% Under Oplan Bantay Padala". Each article provides unique insights and information.