Facebook is currently testing and shaping new measures for linking user profiles to online news subscriptions. Dubbed as persistent login, the feature aims to make log-in on digital news subscriptions easier that allows users to skip paywalls and repetitive sign-in requests when accessing articles on Facebook. Publishers match subscribers from Facebook then invite those who matched to link their subscription accounts. In June, subscribers in Facebook's test group who had linked their subscription accounts o had on average 111% more article clicks compared to subscribers who were not part of the test group. It has driven more subscribers to follow their subscription publishers on Facebook: through June, publisher’s Facebook followers jumped from 34% to more than 97% among subscribers who had linked their accounts. Read more in our articles including "Facebook tests linking of user’s profile to online news subscription" and "Meta introduces Plus subscriptions for Facebook, Instagram, and WhatsApp".
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Jun 26, 2026Facebook is currently testing and shaping new measures for linking user profiles to online news subscriptions. Dubbed as persistent login, the feature aims to make log-in on digital news subscriptions easier that allows users to skip paywalls and repetitive sign-in requests when accessing articles on Facebook.
Publishers match subscribers from Facebook then invite those who matched to link their subscription accounts. In June, subscribers in Facebook's test group who had linked their subscription accounts o had on average 111% more article clicks compared to subscribers who were not part of the test group. It has driven more subscribers to follow their subscription publishers on Facebook: through June, publisher’s Facebook followers jumped from 34% to more than 97% among subscribers who had linked their accounts.
Our coverage of Facebook online news subscription link includes: "Facebook tests linking of user’s profile to online news subscription"; "Meta introduces Plus subscriptions for Facebook, Instagram, and WhatsApp"; "Nothing Phone (4b) design and chipset revealed". Each article provides unique insights and information.