Facebook in recent weeks has started asking for user's prayers in its new tool available for U.S. [caption id="attachment_280814" align="alignnone" width="1000"] image by Reuters[/caption] The prayer feature is reported to be Facebook's recent outreach to the religious community, as they see it as a vital community to drive engagement on the platform. Facebook's head of faith partnership, Nona Jones, told Reuters in an interview that the prayer product was created after the company saw an increase in people asking each other for prayers during the pandemic. At the end of May, Facebook made its prayer tool, which has been testing with faith communities that are accessible for all U.S. Jones confirms that the prayer posts are used to personalize ads on Facebook, like other content on the platform. Read more in our articles including "Facebook launches a new prayer tool" and "Meta adds AI tools to Facebook Marketplace".
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Jun 14, 2026Facebook in recent weeks has started asking for user's prayers in its new tool available for U.S. [caption id="attachment_280814" align="alignnone" width="1000"] image by Reuters[/caption] The prayer feature is reported to be Facebook's recent outreach to the religious community, as they see it as a vital community to drive engagement on the platform.
Facebook's head of faith partnership, Nona Jones, told Reuters in an interview that the prayer product was created after the company saw an increase in people asking each other for prayers during the pandemic. At the end of May, Facebook made its prayer tool, which has been testing with faith communities that are accessible for all U.S. Jones confirms that the prayer posts are used to personalize ads on Facebook, like other content on the platform.
Our coverage of Facebook prayer tool includes: "Facebook launches a new prayer tool"; "Meta adds AI tools to Facebook Marketplace"; "Meta updates Facebook with animated profiles and restyle tools". Each article provides unique insights and information.