About a decade ago, SMS was just a value-added service and it came free with a subscription to your mobile provider. Since last month, there have been some lobbying to make SMS free again. Even the free umobile service gets to drop a ton of ads to your phone in order to survive. If everything is free but the charges remain, the smaller telcos would end up paying gazillions to the bigger telcos. SMS will eat up a portion of the cellular voice revenues -- why call when you can text for free? If SMS becomes free, the telcos would eventually stop improving network capacity and everyone will suffer the Sun Cellular effect. Telcos will charge the normal rate during peak hours and offer it free during off peak hours. Everybody gets a day free SMS depending on the ending of their phone number. Read more in our articles including "Jumping on the Free SMS Bandwagon" and "Infinix HOT 70 priced in the Philippines".
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May 24, 2026About a decade ago, SMS was just a value-added service and it came free with a subscription to your mobile provider. Since last month, there have been some lobbying to make SMS free again.
Even the free umobile service gets to drop a ton of ads to your phone in order to survive. If everything is free but the charges remain, the smaller telcos would end up paying gazillions to the bigger telcos. SMS will eat up a portion of the cellular voice revenues -- why call when you can text for free?
Our coverage of free txt includes: "Jumping on the Free SMS Bandwagon"; "Infinix HOT 70 priced in the Philippines"; "Huawei nova 16 Series confirmed for June 1, design officially revealed". Each article provides unique insights and information.