#INSTAGRAM SANS

Instagram on Monday has announced the app’s imminent design overhaul that takes aim toward bringing new energy and purpose to their colors, typeface, logo and other brand elements. The ‘visual refresh’ as Instagram calls it, includes their custom font family Instagram Sans featuring wavy, ‘made-to-feel-human’ typefaces design that the company will use moving forward broadly in the app and marketing. The company says Instagram Sans was inspired by the logo itself, and “reflects the shape of the glyph and our commitment to simplicity and craft.” The design combines squares and circles and as Instagram calls them ‘squircles’. [caption id="attachment_308773" align="alignnone" width="720"] Image/ Instagram[/caption] According to the company, in its design process, their goal is to make the typeface globally accessible that they had to consult with linguists. Most of the new fonts are straightforward sans or serif lettering highlighting the brand’s sense of inclusiveness to such a diverse global community. [caption id="attachment_308771" align="alignnone" width="720"] Image/ Instagram[/caption] Moreover, Instagram is taking a step further on utilizing their brand colors thru ‘illuminating their gradient’. [caption id="attachment_308772" align="alignnone" width="720"] Image/ Instagram[/caption] Another part their visual refresh tackles the content layout that takes focus on ‘simplicity and self-expression’ all while being ‘flexible and adaptive’. Read more in our articles including "Instagram intros custom fonts ‘Instagram Sans' as part of their brand refresh" and "ASUS Chromebook CM14 announced".