#Intel Rebrand

Intel has announced the replacement of its Pentium and Celeron naming to just Intel Processor.This new branding will be carried over in 2023 notebooks in the hopes of making it more convenient for consumers looking to buy budget-priced laptops. Intel is set to focus on its Core, Evo, and vPro products for their flagship models and use the Intel Processor in what they call the "essential products." Intel is replacing its Pentium and Celeron brands with just Intel Processor. “Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points,” explains Josh Newman, VP and interim general manager of mobile client platforms at Intel. “The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs.” The simplification of the branding will mean that there will be several processor models under a single brand. There were no specifics on how Intel is going to communicate which processors will be for the midrange and which is low-cost. Intel has largely been using its Core branding for its flagship line of processors ever since its introduction in 2006, and Intel repurposed the Pentium branding for midrange processors instead. Read more in our articles including "Intel Processor to replace Pentium and Celeron in 2023 laptops" and "OnePlus Pad 3 Pro unveiled with Snapdragon 8 Elite Gen 5".