#logitech rebrand

"Logitech has undergone huge changes, so we've created an identity that is an expression of who we are today and who we will be moving forward," said Alastair Curtis, chief design officer at Logitech. Logitech has just announced that it will be retiring Blue microphones and will soon be merging ASTRO gaming, Blue microphones, and Logitech for Creators all under the Logitech G brand. This would mean that popular microphones such as the Blue Yet will now be sold under the Logitech G brand. Moreover, on a Reddit FAQ by Logitech G, they noted that the Yeti brand will now be under Logitech G while the Blue name will be used to describe their technologies such as BLUEVO!CE filters. In hindsight, the ASTRO brand will also continue to live on even also underneath the Logitech G brand as they are also preparing a new product launch in the near future. However, ASTRO gaming still continues to operate its own independent website without any noticeable clues as to it now being Logitech G. Logitech plans to currently merge all social channels on July 7 with Logitech saying that this merger will see tighter integration between all products now offered under the Logitech G brand. Read more in our articles including "Logitech introduces new "Logi" label" and "Logitech to discontinue the Blue microphone brand, rebrands Yeti and ASTRO under Logitech G".