Logitech introduces new “Logi” label
Logitech, a global provider of computer peripherals around the globe, has announced its biggest brand transformation and introduced its new label – “Logi.”
According to the company, the new Logitech comes with a “colorful new attitude and re-imagined logo.” The company will also dedicate focus on design starting with the hiring of their first chief of design officer, Alastair Curtis. In addition, the company will also implement the new Logi label in their newest product categories which will be announced soon.
“Logitech has undergone huge changes, so we’ve created an identity that is an expression of who we are today and who we will be moving forward,” said Alastair Curtis, chief design officer at Logitech.