#Niche Device

I've been asked in interviews about the qualifications of a "niche device" and that term has also been mentioned and debated here several times like the iPad, Viliv, the MacBook Air. But what's all the debate about niche products anyway? There are so many ways to define a niche device but generally we look at it from the perspective that a niche device it is primarily for a specific target market or having a distinct appeal to a small fraction of a market. Normally, tt's easy to identify niche products as they exhibit rare characteristics and usually comes with superlatives -- super expensive, super fast, extra large, super-powerful. I think, devices like the Modu phone, the Viliv X70, the Canon EOS 1D Mark IV and the Apple iPad falls under that category. These niche products are often too close to the borderline that a lot of people forget it's not for everyone. So, how do we determine if a certain niche product is targeted to you? If you said yes to all 6 of these questions, then it's highly likely that you're the target market of this niche products. Read more in our articles including "What makes a niche device different?" and "Amazfit unveils Balance 3 and Balance Ultra".