Google has sent out a notice to Ad Buyers that they will be expanding their list of geographies where "Online Gambling and Social Casino Gaming" will be allowed and made available to authorized buyers. This means anyone with a Google Ad Manager account will be able to promote content on online casinos, sport books, bingo and slot machines, online lottery, sports betting, and games using virtual currencies. Following the update, Authorized Buyers will be able to promote Online Gambling and Social Casino Gaming in an expanded list of geographies, and will not need to certify end advertisers with Google to promote this content. As a result of this change, you may notice an increase in online gambling ads appearing on your sites in certain geographies. Critics noted that requiring participants to follow a gambling site “could help normalize online gambling”, and an advocacy group called such a high-value giveaway a “predatory” tactic to expand the casino’s audience. Moreover, the lifetime value of an online bettor can far exceed the giveaway cost. Why Gambling Platforms Use Tech Prizes Online casinos and betting platforms have demographics that overlap heavily with social-media users who love tech. The Bank of the Philippine Islands (BPI) has restored access to its mobile app and online banking platform following a service disruption on July 15. Read more in our articles including "Take our YugaTech Reader Survey" and "Google to expand promotions for Online Gambling and Social Casino Gaming to the Philippines".
Google has sent out a notice to Ad Buyers that they will be expanding their list of geographies where "Online Gambling and Social Casino Gaming" will be allowed and made available to authorized buyers. This means anyone with a Google Ad Manager account will be able to promote content on online casinos, sport books, bingo and slot machines, online lottery, sports betting, and games using virtual currencies.
Following the update, Authorized Buyers will be able to promote Online Gambling and Social Casino Gaming in an expanded list of geographies, and will not need to certify end advertisers with Google to promote this content. As a result of this change, you may notice an increase in online gambling ads appearing on your sites in certain geographies. Critics noted that requiring participants to follow a gambling site “could help normalize online gambling”, and an advocacy group called such a high-value giveaway a “predatory” tactic to expand the casino’s audience.
Our coverage of Online Surveys includes: "Take our YugaTech Reader Survey"; "Google to expand promotions for Online Gambling and Social Casino Gaming to the Philippines"; "Has Tech Become the Currency of Online Gambling Marketing?". Each article provides unique insights and information.