#Salesforce AI Philippines

has partnered with Salesforce, the global leader in AI-powered customer relationship management, to build a unified, AI-driven digital storefront aimed at transforming the online experience for its over 50 million prepaid and postpaid subscribers. This new platform, powered by Salesforce Commerce Cloud, will enable Smart customers to seamlessly purchase devices, renew phone plans, and even port mobile numbers—all without needing to visit physical stores. Salesforce’s AI capabilities will play a key role in enhancing the customer experience by intelligently recommending personalized mobile plans tailored to individual needs. To ensure smooth data flow and integration, Smart will leverage MuleSoft, a Salesforce-owned integration platform, connecting internal systems with third-party services to deliver a truly connected customer journey across multiple channels. This collaboration is supported by Salesforce’s Professional Services team, ensuring a smooth and efficient rollout. Smart also employs Salesforce’s Service Cloud and Marketing Cloud to further drive its digital transformation, enhancing customer support and targeted marketing. Gilbert Gaw, FVP and Head of IT and Transformation Office at Smart & PLDT, highlighted the project’s significance: “This strategic collaboration with Salesforce is a pivotal step in our digital transformation journey. Leveraging Salesforce Commerce Cloud’s robust architecture and omni-channel features, we are creating a seamless and intuitive platform that empowers our customers with greater convenience and access to our full suite of products and services. Read more in our articles including "Smart Teams Up with Salesforce to Launch AI-Driven Unified E-Commerce Platform" and "Pasig Mega Market gets Starlink internet for cashless payments".