#tiktok and umg

Universal Music Group (UMG) and TikTok have announced a new licensing agreement, re-allowing the platform to use UMG’s music catalog. UMG noted that this agreement is ‘multi-dimensional’, and will deliver significant industry-leading benefits for their artists, songwriters, and labels. The companies have also agreed on delivering improved remuneration for the songwriters and artists under UMG. ‘This new chapter in our relationship with TikTok focuses on the value of music, the primacy of human artistry and the welfare of the creative community’, said Sir Lucian Grainge, Chairman and CEO, Universal Music Group. TikTok is a high-performing marketing, promotional, and engagement tool in the digital age. ‘Music is an integral part of the TikTok ecosystem and we are pleased to have found a path forward with Universal Music Group. We are committed to working together to drive value, discovery and promotion for all of UMG’s amazing artists and songwriters, and deepen their ability to grow, connect and engage with the TikTok community’, said Shou Chew, CEO of TikTok. TikTok creators and consumers can now look forward to the return of artists under UMG like Kendrick Lamar, Drake, and more. Read more in our articles including "UMG and TikTok announce new music licensing agreement" and "TikTok and UMG bump heads amid fallen contract renewal negotiations".