#x-play

X-Play has been aggressively mobilizing their PR machinery to get their side of the story and explain why they had to resort to going to the courts and had all of the branches of DataBlitz raided. But here's what we can make of this whole mess -- that X-Play is running after DataBlitz because the latter was selling copies of NBA 2K13 that were not officially distributed by X-Play. This means that X-Play wasn't making any money for every legit copy of NBA2K13 that DataBlitz has sold. What DataBlitz could have done was made parallel imports of NBA 2K13 and shipped them in from other countries like HK (the statement from DataBlitz mentioned they bought some copies from X-Play though). While X-Play made from money by selling DataBlitz some of their copies, the ones that were imported by DataBlitz themselves aren't counted. Let me try and shed some light on why this is so: * X-Play claims they are an exclusive Philippine distributor of NBA 2K13. In this case, X-Play sought the help of the courts which prompted the raid. Read more in our articles including "Lessons we can learn from the DataBlitz vs. XPlay fiasco" and "Globe nabs BB Playbook, might arrive this month".