Years after the successful launch of the Poco F1, Xiaomi has announced that POCO will be spun off to be a standalone sub-brand. Initially, the intention behind the POCO brand was to directly compete with flagship phones and different gadget categories from other companies. But unfortunately, with only 300 employees as well as sharing resources with its parent company Xiaomi, POCO was unable to follow up on its successful first launch. However, in a tweet made earlier today by Xiaomi's Global VP Manu Jain, he stated, "What started as a sub-brand within Xiaomi, has grown into its own identity. We feel the time is right to let POCO operate on its own." https://twitter.com/manukumarjain/status/1218072877775278080 While there have been leaks of Xiaomi trademarking the POCO F2 name, there are still no official details of new product releases at this time. Read more in our articles including "POCO becomes an independent brand" and "Xiaomi launches Redmi Headphones Neo with up to 72-hour battery life".
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Apr 24, 2014Years after the successful launch of the Poco F1, Xiaomi has announced that POCO will be spun off to be a standalone sub-brand. Initially, the intention behind the POCO brand was to directly compete with flagship phones and different gadget categories from other companies.
But unfortunately, with only 300 employees as well as sharing resources with its parent company Xiaomi, POCO was unable to follow up on its successful first launch. However, in a tweet made earlier today by Xiaomi's Global VP Manu Jain, he stated, "What started as a sub-brand within Xiaomi, has grown into its own identity. We feel the time is right to let POCO operate on its own." https://twitter.com/manukumarjain/status/1218072877775278080 While there have been leaks of Xiaomi trademarking the POCO F2 name, there are still no official details of new product releases at this time.
Our coverage of Xiaomi launches POCO brand includes: "POCO becomes an independent brand"; "Xiaomi launches Redmi Headphones Neo with up to 72-hour battery life"; "Xiaomi launches Smart Band 10 Pro in the Philippines". Each article provides unique insights and information.