Nikkei Asia reported that the iPhone Air’s production orders are making a huge decline by November. This follows weak sales and demands worldwide and in China.
The iPhone Air launched last month as Apple’s thinnest smartphone at 5.6mm thick. Notably, this offering has a 48MP camera similar to the iPhone 17 and iPhone 17 Pro.
However, it also includes a USD 99 add-on MagSafe battery pack to extend its short battery life. It also has a single speaker and is priced above the standard iPhone 17.
Supply chain sources noted that production orders for this model are expected to drop to less than 10% of its launch volume by November. Analysts also noted that there’s minimal consumer interest for the device.
Surveys have shown limited willingness to pay for ultra-thin phones, and notably, upcoming foldable designs. The reported sales decline follows suit with the commercial failure of the Samsung Galaxy S25 Edge.
Samsung’s take on their thin smartphone had poor performance globally, with the company cancelling plans for future ultra-thin models in the S26 line. The falling demand may indicate a comeback for the Plus model for next year’s iPhone 18 line.
The stock for the iPhone Air is expected to shrink by over 80% heading into 2026. Apple has notably discontinued underperforming form factors before, such as the iPhone Mini and iPhone 14 Plus.
This situation could affect plans for Apple’s first foldable iPhone, which is expected to launch next year. Apple may need to reassess pricing and feature priorities before moving forward.
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