Lamudi Philippines announces expansion plans

Lamudi Philippines has announced its expansion plans for the increasing demand for properties online.

For its seventh year in the industry, Lamudi revealed its plans to double its Philippine team and cater better to the country’s growing and recovering real estate market.

“We set new aggressive targets that will continue to raise the bar for what is possible,” said Kenneth Stern, Lamudi Philippines CEO.

Lamudi’s new parent company offers a stable backing for its expansion plans. It was announced in May last year that EMPG, one of the leading digital classifieds groups in Middle East-North America, South Asia, and Southeast Asia regions, acquired Lamudi Global, including ventures in the Philippines, Indonesia, and Mexico.

The said digital classifieds giant also owns and operates various online marketplaces, including Bayut in the UAE, Saudi Arabia, and Jordan, Zameen in Pakistan, in Bangladesh, Mubawab in Morocco, and Tunisia, and Kaidee in Thailand. Furthermore, it owns and operates Dubizzle in the UAE, OLX Pakistan, OLX Egypt, and OLX Lebanon. EMPG’s acquisition of OLX raised its valuation to USD 1 billion.

Lamudi Philippines mentioned that this has helped the company seize opportunities in overseas demand while strengthening its presence in the Philippine real estate market. In fact, Lamudi revealed that they are working on seizing opportunities in the overseas market and reaching more property buyers and sellers in the Philippines, as it is backed by EMPG’s financial resources and industry expertise.

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As per Lamudi’s trend report, Hotspots Unwrapped: 2020’s Most Popular Locations, Singapore, Dubai, Doha, Abu Dhabi, and Riyadh drove the strongest overseas interest in Philippine properties in 2020.

Moreover, other than the support of its parent company, Lamudi draws its strength through partnerships with property developers.

The portal has recently renewed its partnership agreement with real estate giant Robinsons Land Corporation (RLC). Leveraging Lamudi’s monthly page views of up to 7 million, the said partnership will bring unparalleled exposure and reach to RLC Residences.

Overseas page views on Lamudi marked a 17% year-on-year growth in 2020, despite the setbacks due to the pandemic. In 2021, overseas page views have posted a 20.51% increase in the monthly average compared to 2020, with real estate listings receiving attention from overseas targets with sizable OFW populations, including Singapore, Dubai, London, and Sydney.

Meanwhile, with expansion plans underway, Lamudi Philippines will have more manpower to address the strong demand from recovering real estate regions and the growing needs of property developers switching to digital marketing.

You may visit the official Lamudi Philippines website for more information.

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