When Customer Loyalty Means Seamless Rewards: Globe Puts the GDay Experience in Your Hands

Loyalty programs are not new. Most customers are familiar with earning points, redeeming perks, or joining raffles. But this year, Globe is transforming the game by making loyalty even simpler, more seamless, and right at your fingertips through the GlobeOne app, the hub of the GDay 2025 experience.

“With GDay, we want to show our customers that loyalty is more than just collecting points,” said Bianca Wong, Vice President and Head of the Feel Valued Tribe at Globe. “Through GlobeOne, rewards become easy, personal, and fun, whether it’s a daily surprise, a raffle entry, or access to experiences that bring people closer to what they love.”

Now in its 10th year, GDay continues to evolve, anchored on one idea: rewards should be personal, easy, and fun. Globe knows you and celebrates you this GDay, and GlobeOne brings this to life.

The GDay Surprise Gift on GlobeOne lets customers check in daily for a new surprise. It could be a voucher for everyday needs, a lifestyle perk, or even a dream gadget or vacation. This simple interaction transforms routine digital engagement into a moment of joy, turning app visits into small wins.

For those aiming bigger, the G Raffle Rush is also exclusively on GlobeOne. Customers can easily claim entries, use Rewards points to earn more, and stay updated on weekly prize drops. With high-value rewards like international trips, flagship gadgets, a brand-new BYD Atto 3 electric vehicle, and even an Amaia condo or house and lot, this raffle is as life-changing as it is accessible.

Music fans also had something special to look back on. Globe recently hosted the GDay BINI Fan Meet at the Samsung Performing Arts Theatre, where more than 1,500 customers came together to sing, dance, and celebrate with the country’s top P-pop girl group. Access to the fan meet was also powered through GlobeOne, proving how seamlessly the app bridges digital rewards with real-world experiences.

GlobeOne is not just an app. It is the centerpiece of how Globe is reimagining customer loyalty. By making rewards accessible, personalized, and integrated into everyday life, Globe shows that loyalty is no longer about waiting for points to pile up. It is about immediate delight, made for you.