YouTube has confirmed that they’re experimenting with AI-powered video processing, altering Shorts content without notifying creators. Initially reported by BBC, several creators cited their concerns with visual changes in their uploads.

This included Music creator Rick Beato, who said his videos made him seem look like had strange hair and that he was wearing makeup. There’s also Rhett Shull, who slammed YouTube for ‘terrible over-sharpening’, making his content appear AI-generated.
YouTube described their actions as efforts to ‘improve clarity’ through machine learning methods. They likened it to smartphone filters, which sharpens images, smoothens skin, and reduces visual noise.
A debate is up right now, arguing whether creators should be informed if their videos are altered. The issue raises concerns about the platform’s transparency with its users relative to content authenticity.
YouTube has yet to respond on whether there will be an option to opt out of the video alterations at the time of writing. This is a developing story, so we’ll update users with more articles should the subject persist.

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