On the last day of our workshop, I was requested to do a session on SWOT analysis of party websites or blogs. All delegates from 10 countries took part by participating in identifying the 4 elements in SWOT analysis. To those who don’t know what a SWOT is a planning tools which means – internal strengths, weaknesses, as well as external opportunities, and threats.
One can do this on a blog too and its a good way to assess its current state for further development. Here’s a sample:
Strength – professional blog theme, regularly updated entries, own, domain and hosting, mostly original content, clear niche, good uptime/fast load time, relevant topics, etc.
Weaknesses – poor & commonly used fee theme, no about page/author, too much ads, no personalized domain, poor CMS/blog software, etc.
Opportunities – add RSS/email subscriptions, forums/message board, regular newsletter, blog contests and promos, schwag giveaways, better site search, other non-invasive monetization options, add a podcast.
Threats – readership retention rate, search engine indexing/delisting, hacking, blog burn-out, etc.
Some items can be a strength if properly done or can be a weakness if not executed correctly. This is somewhat of a bigger overview. If you track back on our previous entries under the problogging category here, you’d see more details discussions there.
I’m using this SWOT analysis tool to evaluate my medical blog! Thanks Yuga!