#12-12 sale

Beyond The Box has announced its 12.12 Christmas Sale with deals worth up to PHP 15,000 off. Promo fares, piso sale, and big discounts aren't new these days. The airline industry (Cebu Pacific, to be precise) actually popularized this marketing strategy with their monthly Piso Fare Sale and has since been adopted in many other markets. We've all been excited and frustrated with every new promo sale as it feels like winning the lottery whenever we get to buy one (comes with the bragging rights as well). But with every new sale (whether it's 11.11 or 12.12), we just can't get our lessons right. Here are eight lessons we need to learn from all these promo sales. The terms and conditions of the sale are hidden somewhere inconspicuous, so potential buyers don't know the limitations of the sale. It could range from the validity of the sale (or tickets purchased), condition of the items (for open-box sale), expiry or non-transferability, the warranty of the item or service (or absence thereof), and many other conditions the merchant doesn't really want you to know before hitting the "Add to Cart" button. Read more in our articles including "Digital Walker & Beyond The Box announce its 12.12 Christmas Sale" and "8 Lessons We Can Learn from Promo Sales".