#Adobe Illustrator

Canva has acquired Affinity, a creative software suite, positioning themselves as a contender against Adobe in the digital design industry. These are three of Affinity’s popular applications used for Windows, Mac, and iPad that provide features similar to Adobe Illustrator, Photoshop, and InDesign. These are a lot of netizens who likely don’t use Adobe software. Again, Canva doesn’t have its own design applications for creative professionals like illustrators, photographers, and video editors. Affinity apps are used by over three million global users, which is a fraction of Adobe’s user base. So for creatives who actively look for alternatives to Adobe’s subscription-based digital design ecosystem, Affinity’s apps might just be it. This acquisition will provide Canva with more opportunities to compete with Adobe across the creative software market. Yesterday, Adobe has announced Generative Recolor - a generative AI recolor feature that's able to change colors, themes and fonts of graphics for Illustrator. Read more in our articles including "Affinity creative software suite acquired by Canva" and "Adobe Illustrator generative AI recolor feature now available".