#C2PA content credentials TikTok

TikTok is adding a new toggle allowing users to set a limit on how much AI-generated content may appear on their feed or For You page. “Like those controls, the AIGC setting is intended to help people tailor the diverse range of content in their feed, rather than removing or replacing content in feeds entirely,” said TikTok in a press release. TikTok is rolling out the feature “in the coming weeks.” In addition, the company is also testing “invisible watermarking” to improve labeling of AI-generated content on the platform. The company already requires creators to label realistic AI-generated videos and uses a metadata system called C2PA Content Credentials to identify such content. Invisible watermarks will soon be added to AI videos created with TikTok tools like AI Editor Pro and those uploaded with C2PA credentials. TikTok is rolling out Shared Collections, a feature that lets users organize TikTok content together in one space, and is preparing to launch Shared Feeds for watching content based on shared interests. Read more in our articles including "TikTok now lets users limit how much AI content appear on their For You page" and "New TikTok features let users save and watch content together".