Ternus, currently Apple’s head of hardware engineering, will officially take over as CEO on September 1, while Cook transitions to the role of executive chairman. He will remain CEO through the summer to oversee the leadership transition and will continue supporting the company in a strategic role, including engagement with global policymakers. The appointment of a hardware-focused CEO could signal a renewed emphasis on innovation, particularly in emerging categories such as wearables, foldable devices, and AI-integrated products. Read more in our articles including "Apple names John Ternus as new CEO, Tim Cook to step down in September" and "ASUS unveils ExpertBook Ultra campaign in the Philippines".
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Jul 20, 2026Ternus, currently Apple’s head of hardware engineering, will officially take over as CEO on September 1, while Cook transitions to the role of executive chairman. He will remain CEO through the summer to oversee the leadership transition and will continue supporting the company in a strategic role, including engagement with global policymakers.
The appointment of a hardware-focused CEO could signal a renewed emphasis on innovation, particularly in emerging categories such as wearables, foldable devices, and AI-integrated products.
Our coverage of CEO includes: "Apple names John Ternus as new CEO, Tim Cook to step down in September"; "ASUS unveils ExpertBook Ultra campaign in the Philippines"; "TCL launches C7L Mini LED TV series in the Philippines". Each article provides unique insights and information.