#content library

This was due to concerns that Meta could limit or deny competitors, including Snapchat and Twitter, access to the world’s largest GIF library’s contents. As part of the deal with Shutterstock, Meta will retain access to Giphy's library across its products. With the acquisition of Giphy, Shutterstock will gain access to about 1.7 billion daily users—generating about 1.3 billion search queries daily—and expand its content library to include GIFs and stickers. pic.twitter.com/MZzfdR5xIW — GIPHY (@GIPHY) May 23, 2023 According to Shutterstock, Giphy's content library powers more than 15 billion daily media impressions, supplied by verified media partners like Disney, NBC, Netflix, NFL, MLB, and NBA, as well as individual artists. The deal will also help Shutterstock's generative AI and metadata strategy, enabling the company to use Giphy's library to gain training data for future AI-based products. Shutterstock plans to use its unique capabilities in content and metadata monetization, generative AI, studio production, and creative automation to commercialize its GIF library and roll out this offering to customers. Read more in our articles including "Meta sells Giphy to Shutterstock for USD 53 million" and "Microsoft extends Windows 10 lifespan for another year... again".