A psychological study held by Kaspersky found out that a third of consumers owning a smartphone find their device more important than their friends. Generally, family, friends, and even pets were placed closer than smartphones although colleagues in everyday work or study were placed far behind. Do you value your smartphone over your family, friends, and colleagues? Our friends from Western Digital in the region is holding another contest and I'd like to invite our readers here to join in. Prizes include Western Digital HDDs and tickets to cool destinations like Maldives, Bali or Phuket. Disclosure: Western Digital Asia-Pacific is an advertiser in this blog. Western Digital Philippines is also a sponsor in our recent WD TV Live Christmas Giveaway. Read more in our articles including "1/3 of consumers willing to ditch their friends for their smartphone -- study" and "Xbox and Discord offer new benefits for Game Pass and Nitro members".
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May 13, 2026A psychological study held by Kaspersky found out that a third of consumers owning a smartphone find their device more important than their friends. Generally, family, friends, and even pets were placed closer than smartphones although colleagues in everyday work or study were placed far behind.
Do you value your smartphone over your family, friends, and colleagues? Our friends from Western Digital in the region is holding another contest and I'd like to invite our readers here to join in. Prizes include Western Digital HDDs and tickets to cool destinations like Maldives, Bali or Phuket.
Our coverage of digital friends includes: "1/3 of consumers willing to ditch their friends for their smartphone -- study"; "Xbox and Discord offer new benefits for Game Pass and Nitro members"; "Google announces Pause Point feature". Each article provides unique insights and information.