Emblaze First Else (2010) [caption id="attachment_237709" align="alignnone" width="720"] Image credit: Engadget[/caption] Emblaze was an Israeli company and the First Else was supposed to revolutionize the mobile phone market. Emblaze’s ex-CEO, Amir Kupervas, told Engadget that the First Else “was eventually ready and he even had two customers, but by that point, it was too late and "it didn't feel right" to launch the comparatively limited phone, despite its great user experience. Read more in our articles including "Cancelled Smartphones That Could've Been Great" and "Delsey Pluggage: A Must-Have Luggage for Techies".
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Apr 22, 2026Emblaze First Else (2010) [caption id="attachment_237709" align="alignnone" width="720"] Image credit: Engadget[/caption] Emblaze was an Israeli company and the First Else was supposed to revolutionize the mobile phone market. Emblaze’s ex-CEO, Amir Kupervas, told Engadget that the First Else “was eventually ready and he even had two customers, but by that point, it was too late and "it didn't feel right" to launch the comparatively limited phone, despite its great user experience.
Our coverage of emblaze first else includes: "Cancelled Smartphones That Could've Been Great"; "Delsey Pluggage: A Must-Have Luggage for Techies"; "Facebook Home announced, along with HTC First". Each article provides unique insights and information.