Meta is now creating a team focusing on looking and crafting ‘paid features’ for Facebook, Instagram, and WhatsApp. Paid features on Facebook and Instagram are actually not new because they already have them for creators like Stars, paid events, and other subscription products, but this new team will plan to create a whole new batch of premium features away from this section. It’s still unclear what kind of paid features they’ll be planning to release but the VP for Monetization John Hegeman said to The Verge that they’re keeping an eye on their peers in the industry and that they’re willing to learn and emulate how others did it. Read more in our articles including "More paid services are being prepared by Meta for Facebook Instagram and WhatsApp" and "Facebook launches Your Profile, Your Home game".
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May 17, 2026Meta is now creating a team focusing on looking and crafting ‘paid features’ for Facebook, Instagram, and WhatsApp. Paid features on Facebook and Instagram are actually not new because they already have them for creators like Stars, paid events, and other subscription products, but this new team will plan to create a whole new batch of premium features away from this section.
It’s still unclear what kind of paid features they’ll be planning to release but the VP for Monetization John Hegeman said to The Verge that they’re keeping an eye on their peers in the industry and that they’re willing to learn and emulate how others did it.
Our coverage of Facebook paid features includes: "More paid services are being prepared by Meta for Facebook Instagram and WhatsApp"; "Facebook launches Your Profile, Your Home game"; "vivo Y31d now officially available, price, specs in PH". Each article provides unique insights and information.