#Google personalization

Meanwhile, with its recent comparison between Alexa and Google Assistant, Android Authority appears to give the premium for the latter in terms of privacy. "What might surprise some people is that when you trigger Assistant with “Hey Google” or “OK Google,” voice recordings aren’t kept by default. You have to opt in, and like Apple, Google both encrypts this audio and assigns it an anonymous identifier," Android Authority explains. It found Amazon's Alexa would have opting in as the default, but of course, Google also has the capacity for targeted ads if you have advertisement personalization activated. Google has announced to launch a new setting for smart features and personalization across its platforms. This includes Think: tabbed inbox, Smart Compose, and Smart Reply in Gmail; reminders for bills due in the Google Assistant; and restaurant reservations in Google Maps. Furthermore, Google ads are not based on the users' personal data in Gmail. Users remain in control of the data, whether as an individual Gmail user or a Google Workspace administrator. Read more in our articles including "New study finds smart speakers like Amazon Echo can be used for targeted ads" and "Google to add new settings for personalizing smart features in Gmail, Chat, Meet".