#Google Topics API

Google has just announced Topics, a new Privacy Sandbox proposal for interest-based advertising. According to the company, Topics was informed by Google's learning and widespread community feedback from their earlier FLoC trials, and replaces their Federated Learning of Cohorts (FLoC) proposal. Google mentioned that with Topics, user's browser determines a handful of topics, like “Fitness” or “Travel & Transportation,” that represent their top interests for that week based on the browsing history. Topics are selected entirely on your device without involving any external servers, including Google servers. Topics enables browsers to give you meaningful transparency and control over this data, and in Chrome, we’re building user controls that let you see the topics, remove any you don’t like or disable the feature completely," said Google in a blog post. Moreover, Google said that topics are thoughtfully curated to exclude sensitive categories, such as gender or race. Here's the company's sample illustrations of what you can see about 3rd party cookies (left) vs Topics (right): Google plans to launch a developer trial of Topics in Chrome that includes user controls, and enables website developers and the ads industry to test it out. Read more in our articles including "Google intros Topics API to replace third-party cookies" and "The day Google broke the Web".