Xiaomi on Monday has revealed a strategic partnership with Leica, and the first “imaging flagship” co-developed by the two companies is set to launch in July 2022. CEO of Leica Camera AG Matthias Harsch adds, “It is an honor to announce the long-term strategic cooperation with Xiaomi.” Harsch promises "exceptional image quality, classic Leica aesthetics, unrestricted creativity,” and that the partnership will open a ‘new era of mobile imaging’. [caption id="attachment_294855" align="alignnone" width="1000"] The Huawei P50 Pro flexing the Leica moniker[/caption] Meanwhile, previous Leica partner, Huawei confirms that the “cooperation between our two companies ended on 31 March,” a company representative told Android Authority in an email query. This means that the last Leica-branded phones were the Huawei P50 series that recently launched globally this year. While the US trade ban did not affect Huawei’s strong imaging performance, it may have caused rough sales for the company, pushing Leica to explore other vista. Huawei and Leica have been working together way back in 2016 with the P9 series and Mate 9 lineup, and now it’s the end of an era for them. While Xiaomi sets mobile imagery anew with Leica officially embracing their long-term partnership. Read more in our articles including "Xiaomi-Leica partnership announced, Huawei breaks ties from Leica" and "Huawei's new 4G/LTE Pocket WiFi line-up".
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Jul 22, 2010Xiaomi on Monday has revealed a strategic partnership with Leica, and the first “imaging flagship” co-developed by the two companies is set to launch in July 2022. CEO of Leica Camera AG Matthias Harsch adds, “It is an honor to announce the long-term strategic cooperation with Xiaomi.” Harsch promises "exceptional image quality, classic Leica aesthetics, unrestricted creativity,” and that the partnership will open a ‘new era of mobile imaging’.
[caption id="attachment_294855" align="alignnone" width="1000"] The Huawei P50 Pro flexing the Leica moniker[/caption] Meanwhile, previous Leica partner, Huawei confirms that the “cooperation between our two companies ended on 31 March,” a company representative told Android Authority in an email query. This means that the last Leica-branded phones were the Huawei P50 series that recently launched globally this year. While the US trade ban did not affect Huawei’s strong imaging performance, it may have caused rough sales for the company, pushing Leica to explore other vista.
Our coverage of HUAWEI LEICA PARTNERSHIP includes: "Xiaomi-Leica partnership announced, Huawei breaks ties from Leica"; "Huawei's new 4G/LTE Pocket WiFi line-up"; "Huawei MediaPad Review". Each article provides unique insights and information.