Instagram is testing unskippable ads, preventing users from scrolling through their feed for a few seconds similar to YouTube’s ads. The information panel defines the ad break as “a new way of seeing ads on Instagram”. Do you guys think Instagram testing unskippable ads is a good change? YouTube has clarified that reports of 90-second unskippable ads appearing on TV were not intentional, saying the issue was caused by a bug. In response, YouTube said it does not use or actively test 90-second unskippable ads. YouTube is testing longer unskippable ads for users watching on TVs, with some viewers now seeing ads that last up to 90 seconds before they can skip. YouTube has not yet confirmed whether the longer unskippable ads will roll out globally or remain part of limited testing. Read more in our articles including "Instagram testing unskippable ads for platform" and "YouTube says 90-second unskippable ads were a bug, fix now rolling out".
Instagram is testing unskippable ads, preventing users from scrolling through their feed for a few…
Jun 10, 2024
YouTube has clarified that reports of 90-second unskippable ads appearing on TV were not intentional,…
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YouTube is testing longer unskippable ads for users watching on TVs, with some viewers now…
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Jun 20, 2026Instagram is testing unskippable ads, preventing users from scrolling through their feed for a few seconds similar to YouTube’s ads. The information panel defines the ad break as “a new way of seeing ads on Instagram”.
Do you guys think Instagram testing unskippable ads is a good change? YouTube has clarified that reports of 90-second unskippable ads appearing on TV were not intentional, saying the issue was caused by a bug. In response, YouTube said it does not use or actively test 90-second unskippable ads.
Our coverage of instagram unskippable ads includes: "Instagram testing unskippable ads for platform"; "YouTube says 90-second unskippable ads were a bug, fix now rolling out"; "YouTube tests 90-second unskippable ads for TV app". Each article provides unique insights and information.